Take A Bite Out of Hunger

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Take A Bite Out of Hunger

Together with retail partners, FirstFruits Marketing donated over 250,000 pounds of fresh apples to food shelves across the U.S. and Canada through the 2012 Take a Bite Out of Hunger™ campaign. 

FirstFruits Marketing of Washington created Take a Bite Out of Hunger™ with the goal of helping feed the underserved while brin ging attention to the problem of food insecurity in the United States. This is the second year that FirstFruits Marketing has partnered to make fresh apple donations in a retailer’s name to local food banks.  Retailers Sweetbay Supermakets, Sobeys and United Supermarkets joined Grocery Outlet, Dave's Marketplace, H-E-B and JH Harveys in filling the shelves of local food banks.

“As a first time supporter of the Take a Bite Out of Hunger™ program we couldn't be more pleased with the results," says enthused Kevin Hurley, manager of produce merchandising at Sweetbay Supermakets.  "Our local food banks were so appreciative of the donation; it really felt great to support this initiative. 

Donations were made for the second year to the Rhode Island Community Food Bank thanks to Dave's Marketplace.  "Dave's has been a big supporter of the Take a Bite Out of Hunger™ program since its start in 2010," commented Dennis Jackson, category manager at FirstFruits Marketing.  "Being present when the donation was made was really touching and I am proud to work with our retail partners on such a program."

Take a Bite Out of Hunger videoThe problem of hunger isn't just about being hungry.  It's about food insecurity, or not having regular access to safe, affordable and nutritious food.  In 2010, 15% of all U.S. households were food insecure.  Of those, 33% were children, 96% reported that the food they bought just did not last and they did not have money to get more, and 94% reported that they could not afford to eat balanced meals.

"For the second year our retail partners joined us in supporting a cause that is critical to our mission of helping the underserved," remarked Andy Tudor, marketing manager at FirstFruits Marketing.  "We love providing fresh apples to the food banks because fresh and healthy produce is often missing from their pantries.  Seeing the difference we can make in these communities is very encouraging and keeps us focused on getting more retailers involved next year."